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The best keyword research tools

The importance of keyword tools

If you want to increase the number of visitors coming from search engines to your website or online store, you need keyword research tools in order to know the important keywords, the monthly search volume, and the intensity of competition for each word. The choice of keywords related to the niche or field of your site, Niche, is one of the main factors for the success of your website in terms of SEO and the site’s ranking in search engines. In this topic, we will mention the most important keyword suggestion and search tools.

What is the use of keyword research tools?

Keyword research tools are essential for any website or online store because they help you:

  • Knowledge of the search behavior of the target audience Target Audience
  • Optimizing website content to rank higher on search engine results pages (SERPs)
  • Increase targeted visitors coming from organic search results
  • Conversion Rate Optimization (CRO)

Types of keyword research tools

There are different types of keyword research tools available on the Internet. Among the most famous:

Google Keyword Planner

Google Keyword Planner is a free keyword research tool provided by Google. It helps website owners and marketers find new keywords, analyze monthly and annual search volumes, and estimate potential traffic from each keyword. It is considered one of the basic tools in the SEO process and important for marketers and content writers in developing a website content plan.


Ahrefs is a complete SEO tool that offers a wide range of options, including keyword research. This tool provides marketers with keyword ideas, search volume data, keyword difficulty scores, and click-through rates. It provides data to help you optimize your site’s content for search engines.


SEMrush is a comprehensive SEO tool that provides a set of features, and it provides a keyword research tool so that you can know the search volume, estimate the cost per click, and get new relevant keywords, and it is considered one of the important tools for examining and analyzing competitors’ sites professionally.

Moz Keyword Explorer

Moz Keyword Explorer is a keyword research tool that helps marketers find new keywords, analyze search volume, and estimate potential traffic for each keyword. This tool also provides information about the intensity of competition for keywords, it helps you to determine the competitiveness of each keyword.

Keyword Tool

Keyword Tool is a keyword research tool with which you can generate long-tail keywords based on a primary keyword or topic. With this tool, you can search for keywords related to your Niche niche, and get data about search volumes, competition levels, and estimated CPC. The tool also provides suggestions for relevant keywords and questions that visitors are searching for, and this makes the site get a higher ranking in search engine results.

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key words

What is the importance of keyword research?

Keywords are one of the main elements in site optimization for SEO search engines, so the site owner or SEO specialist must choose targeted keywords that achieve the goal of creating a website or online store. For example, if you plan to create a site to profit from ads, you should choose the most searched and relevant keywords High CPC, and keyword research websites and tools help you extract, analyze and discover keywords that bring a lot of targeted visitors or customers to your website and also help you increase the visibility of your website pages in search engine results.

How to search for keywords

1- Determine the main keywords

In this step, write a list of main keywords, and this list must include keywords related to the field or specialty of the site. There are simple ways to help you write keywords, such as using the Google Suggest feature, which is the search terms that Google suggests as you type a word in the search box, or related searches that Google suggests to you, or you can rely on your experience and knowledge of the target audience to create a list of potential keywords .

2- Using keyword research tools

After you’ve identified a list of potential keywords, you can use keyword research tools to analyze search volume, competition, and other metrics. These tools will help you filter, choose an effective list, and identify the most relevant and profitable keywords for your website.

3- Analyzing competitor sites

Analyzing your competitors’ sites can also help you identify new keywords and discover new angles and can inform your site’s content and SEO plan. You can use tools like Ahrefs or SEMrush to analyze the keywords and backlinks of your competitors.

4- Filter the list of keywords

After extracting and analyzing the keyword list from various sources and from the sites of potential competitors, you should filter the word list to include only the most searched, relevant and profitable keywords for your site. You can use keyword research tools to analyze search volume, competition, and other metrics to determine the best keywords to target.


Conclusion Keyword research is an essential and important element in the SEO website optimization process, so keywords must be chosen very carefully to improve the visibility of the site, bring in as many targeted visitors as possible from search engines, and increase the conversion rate. You can use the SEO Tools and Keyword Research Tools that were explained in this topic in order to extract, analyze and filter important keywords.

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Key Factors Affecting Website Ranking in Search Results

Achieving a high ranking in search engine results is a crucial goal for website owners and online marketers. The ranking of websites depends on several key factors that influence the positioning of pages in search results. In this article, we will explore the most important criteria to consider in order to improve your website’s ranking in search results.

Content Quality:

High-quality content is a fundamental aspect of search engine optimization (SEO). The content should be valuable and meet the needs of the users. Avoid using scattered keywords and instead integrate them naturally within the content. Unique and relevant content that appeals to your target audience is essential.

Page Loading Speed:

The speed at which pages load is a critical factor in website ranking. Pages should load quickly to provide a seamless browsing experience for users. You can improve page loading speed by optimizing image and file sizes, using file compression techniques, and optimizing code.

Page Rank:

Page rank is determined by the presence of valid internal and external links. Internal links should connect pages within your website, allowing users to navigate and discover related content easily. External links can be from authoritative sources or reputable websites, which enhance the credibility of your site.

On-Site Engagement:

On-site engagement metrics, such as click-through rate (CTR) and overall visit duration, play a significant role in website ranking. A higher CTR indicates that the title and meta description displayed in search results are compelling, leading users to explore more pages on your site. Increasing overall visits can be achieved by targeting relevant keywords and optimizing your site’s visibility in search results.

Bounce Rate:

Bounce rate is an important metric that reflects the quality of your content. If your content is valuable and engaging, users will spend more time on the page, resulting in a lower bounce rate. This sends a positive signal to search engines that the page provides value to users.

Keyword Selection:

Choosing appropriate keywords and effectively targeting them in your content is crucial. The selected keywords should be relevant and commonly used by searchers looking for similar content.

Continuous Content Updates:

Regularly updating your content and keeping up with the latest trends is essential. Update outdated links and ensure that your content remains fresh and relevant. Continuous content updates enhance the reputation of your site and establish trust with search engines.


Achieving a high ranking in search engine results relies on several important factors. Focus on content quality, page loading speed, page rank, on-site engagement, bounce rate, keyword selection, and continuous content updates. By adhering to these criteria, you can improve your website’s ranking in search results, increase visibility, and encourage user interaction with your content.

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