What is the importance of keyword research?
Keywords are one of the main elements in site optimization for SEO search engines, so the site owner or SEO specialist must choose targeted keywords that achieve the goal of creating a website or online store. For example, if you plan to create a site to profit from ads, you should choose the most searched and relevant keywords High CPC, and keyword research websites and tools help you extract, analyze and discover keywords that bring a lot of targeted visitors or customers to your website and also help you increase the visibility of your website pages in search engine results.
How to search for keywords
1- Determine the main keywords
In this step, write a list of main keywords, and this list must include keywords related to the field or specialty of the site. There are simple ways to help you write keywords, such as using the Google Suggest feature, which is the search terms that Google suggests as you type a word in the search box, or related searches that Google suggests to you, or you can rely on your experience and knowledge of the target audience to create a list of potential keywords .
2- Using keyword research tools
After you’ve identified a list of potential keywords, you can use keyword research tools to analyze search volume, competition, and other metrics. These tools will help you filter, choose an effective list, and identify the most relevant and profitable keywords for your website.
3- Analyzing competitor sites
Analyzing your competitors’ sites can also help you identify new keywords and discover new angles and can inform your site’s content and SEO plan. You can use tools like Ahrefs or SEMrush to analyze the keywords and backlinks of your competitors.
4- Filter the list of keywords
After extracting and analyzing the keyword list from various sources and from the sites of potential competitors, you should filter the word list to include only the most searched, relevant and profitable keywords for your site. You can use keyword research tools to analyze search volume, competition, and other metrics to determine the best keywords to target.
Conclusion Keyword research is an essential and important element in the SEO website optimization process, so keywords must be chosen very carefully to improve the visibility of the site, bring in as many targeted visitors as possible from search engines, and increase the conversion rate. You can use the SEO Tools and Keyword Research Tools that were explained in this topic in order to extract, analyze and filter important keywords.