The importance of keyword tools
If you want to increase the number of visitors coming from search engines to your website or online store, you need keyword research tools in order to know the important keywords, the monthly search volume, and the intensity of competition for each word. The choice of keywords related to the niche or field of your site, Niche, is one of the main factors for the success of your website in terms of SEO and the site’s ranking in search engines. In this topic, we will mention the most important keyword suggestion and search tools.
What is the use of keyword research tools?
Keyword research tools are essential for any website or online store because they help you:
- Knowledge of the search behavior of the target audience Target Audience
- Optimizing website content to rank higher on search engine results pages (SERPs)
- Increase targeted visitors coming from organic search results
- Conversion Rate Optimization (CRO)
Types of keyword research tools
There are different types of keyword research tools available on the Internet. Among the most famous:
Google Keyword Planner is a free keyword research tool provided by Google. It helps website owners and marketers find new keywords, analyze monthly and annual search volumes, and estimate potential traffic from each keyword. It is considered one of the basic tools in the SEO process and important for marketers and content writers in developing a website content plan.
Ahrefs is a complete SEO tool that offers a wide range of options, including keyword research. This tool provides marketers with keyword ideas, search volume data, keyword difficulty scores, and click-through rates. It provides data to help you optimize your site’s content for search engines.
SEMrush is a comprehensive SEO tool that provides a set of features, and it provides a keyword research tool so that you can know the search volume, estimate the cost per click, and get new relevant keywords, and it is considered one of the important tools for examining and analyzing competitors’ sites professionally.
Moz Keyword Explorer is a keyword research tool that helps marketers find new keywords, analyze search volume, and estimate potential traffic for each keyword. This tool also provides information about the intensity of competition for keywords, it helps you to determine the competitiveness of each keyword.
Keyword Tool is a keyword research tool with which you can generate long-tail keywords based on a primary keyword or topic. With this tool, you can search for keywords related to your Niche niche, and get data about search volumes, competition levels, and estimated CPC. The tool also provides suggestions for relevant keywords and questions that visitors are searching for, and this makes the site get a higher ranking in search engine results.